I really can’t remember how I came across Brickfish, but what I know is that it caught my attention from the moment I stumbled upon it. Claiming to be a new model for online marketing, Brickfish simply offers anyone the chance to upload campaigns and allow their community to evaluate that campaign whether it be a blog, video, or photo. Brickfish breaks down users into two segments, Brands and Consumers, allowing anyone to partake on any side depending on what one has to offer. Brands range from self-branded content to branding campaigns from the likes of Reebok and Varsity Books, and Consumers ranging from your everyday average internet user to extremely marketing savvy users. Brickfish states:
“Our company was founded on the belief that consumers define brands-in fact, consumers are brands. We have created the world’s first integrated environment where consumers and companies engage with each other in ways that empower users to make a real impact. Everyone who is involved in the site and with our campaigns has the power to bring about positive change and we would like to invite you to join us in embracing that belief.”
I’ve browsed around the Brickfish website for quite a bit now and believe that there is a lot of potential for it to become a huge sensation within the next few months. With Brickfish raising $11.2 million during its Series A financing round, according to today’s press release on their website, one can only expect more great things to come from such a venture. This is where social networking meets product development, marketing, branding, and advertising, which is great in a world today where most products are driven by the needs and wants of the consumer.
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